Loads of Everton fans have been reacting on social media after Rovio, the Finnish video game developer behind Angry Birds, told Off The Pitch that they are “entertaining the possibilities” of extending their sponsorship deal with the club.
Rovio first partnered with the Blues in 2017 to become our first-ever sleeve sponsor, in a multi-year deal said to be worth £500,000 a season.
Those terms are set to expire at the end of the current campaign, though Rovio’s Marketing Director Kai Torstila has confirmed that the Finnish company would be interested in entering into another agreement with the Toffees.
Rovio have seen the current deal to be a “successful one”, as the presence of the Angry Birds logo on our kits has helped to raise the public awareness of the brand.
“While the original agreement expires at the end of this season, we’ve seen significant upsides with this partnership and are entertaining the possibilities of a continuation with the team,” Torstila told Off The Pitch.
“In addition, with the Premier League reaching one billion households globally, we also saw a significant media value upside. The nature of the Angry Birds brand within the Premier League created an unprecedented amount of media and social media interest.”
Would you be open to having Angry Birds on our kits next season?
Yes
No
Torstila does not suggest to what extent Rovio would be interested in extending their agreement with Everton, but comes after the club confirmed that Kenyan gambling giant SportPesa would no longer feature on our kits beyond the season.
Here are some of the messages shared as fans reacted to Torstila confirming Rovio’s interest in a new sponsorship agreement with Everton…
Get out. https://t.co/m6iAjlDjA2
— Woody (@Woody_Whitaker1) February 25, 2020
If it’s improved terms then great
— Aide Dews (@AidyDews) February 25, 2020
Angry Birds is a big well known franchise so I don’t mind
— JSRiley87 (@Riley87Js) February 25, 2020
Bang goes this TCL rumour, whoever pays the most 👍 https://t.co/POwJJXyH9r
— Kevin (@KUEFC) February 25, 2020
Fantastic news. The most involved sponsor we e had in years and do a lot for the youth.
— Sam Mitchell (@_sammitchum) February 26, 2020
I often wonder exactly how much impact it has. I don’t even notice the Angry Birds logo.
I often wonder with Arsenal advertising does anyone go to the march then think ‘I think I might book a holiday in Rwanda’.— Lauritz707 (@BLOG7O7LOL) February 25, 2020
no thanks https://t.co/eXbNilYTqS
— Paul🌹 (@pauldraaps) February 25, 2020
Hope not
— Nate H (@theatreofchips) February 25, 2020
Pls no
— j 🇪🇺 (@JoeGresham) February 25, 2020
In other Everton news, the club are reportedly interested in a 6 ft 3 midfielder subject of a €20m bid from a Premier League club.